Friday, September 10, 2010

Where is the foresight ! Why Sponsors must look beyond ePRO?

With the advent of technology and access to internet, there has been a plethora of changes happening across industries. The life sciences and clinical trials not an exception to it, have also been drastically affected by the features of the web and the applications that reside on it.

Until very recent times, patient information capture in the life sciences and clinical trials area was being done through paper (PRO) and the industry has kind of become used to the process of using paper to gather information, peruse it, comprehend and derive results. With risks of incomplete data, illegible handwriting, non compliance of medication intake and the parking lot syndrome, the whole idea of research was going for a toss. In addition to a whole lot of monetary outflow and inconsistent data, the tracking of patient’s medication regimen was getting severely affected. Although to the rescue came the electronic format of the PRO, better known as the ePRO - brining in radical changes in the quality and consistency of data, a major lacunae was seen in untimely medication intake by the patients. Sponsors, CROs and their vendors have been struggling to ensure that their patients are in the closest compliance with the guidelines of the trial to give the most optimum results. No doubts about the fact that the overall performance of the trials per say has got better with patients getting more and more techno-savvy and aware of technological development around them. All said and done – the ePRO and EDC have created magic for the clinical trials and medical research domain- but what now? Are we getting stagnant here? Is not any one looking ahead of time… Has not any one thought of the thing that you can't live with out anymore.. Your Cellphone or mobile phone !!

Mobility solutions for Life sciences and healthcare, better known as mHealth is going to be the next big thing... And some of us just know how big it is going to be

Institutions like that of DIA, FDA, mHealth Alliance and WHO must look ahead to make use of the vision and revolution that mobile technology for health care ( mHealth) or life sciences can bring in…

My indication here is towards the fast developing mobile technology and a foresight to take advantage of it in terms of:
1. The pace of mobile technology development
2. Modes of quick communication
3. To get better in terms of compliance, quality and research results
4. People across the globe keeping themselves abreast with the changing times and technology
5. The world getting smaller
6. The MOBILE REVOLUTION in Life Sciences and Medical Research
7. Mobile Healthcare -mHEALTH

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